From the period following Jack Layton’s death: name sticker inviting the wearer to identify as believing in love, hope and optimism.
In the New Democratic Party orange …
The web site referenced by the URL is now defunct but parts are available through the Wayback Machine:
We learn that this was designed by marketers:
FreeFlow Marketing is a Toronto based Internet Marketing Company that is helping us bring this community online. Pulp & Fiber helped us create and print all of the stickers you see being handed out across the city. Without the generosity of these two companies, this just wouldn’t be possible!
The name sticker is but a piece of ephemera. The portal to the online community defunct. The words that triggered the campaign and sail beyond its heyday …
Quoted on the front page of The Globe and Mail (August 23, 2011)
My friends, love is better than anger. Hope is better than fear. Optimism is better than despair. So let us be loving, hopeful and optimistic. And we’ll change the world.
You don’t need to believe. You need to be.
And so for day 2852