A good translation is a joy especially in the world of advertising.

This example is from a jar of pickles. Our friendly bilingual stork says:

“That’s the best pickle I ever heard”

“Le plus croquant des cornichons”

And one can hear the crunch in that alliteration. Read fast and you think it’s the best pickle you ever had … but the French makes you listen again.

French and English tag lines advertising pickles

And so for day 2675

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