A good translation is a joy especially in the world of advertising.
This example is from a jar of pickles. Our friendly bilingual stork says:
“That’s the best pickle I ever heard”
“Le plus croquant des cornichons”
And one can hear the crunch in that alliteration. Read fast and you think it’s the best pickle you ever had … but the French makes you listen again.
And so for day 2675