At the beginning of Mast Brothers Chocolate: A Family Cookbook one finds the business principles that guide their philosophy and practice. They are called “Seven Crowns” and they are:
- Love, respect, and serve family and community
- Master your craft
- Make everything delicious
- Waste nothing
- Connect customers to the source
- Innovate through simplicity
- Be honest and transparent
I want to focus in particular on connecting customers to source. The Mast brothers describe this as
We are nothing without our farmers. In every way possible, we must pay tribute to them and share their work. Connect the dots.
For me, this sets the stage for blockchain technology to be used in the service of source verification. It also speaks to the need for human relations in supply chain management. No technology will suffice on its own.
I like how the crowns interlock. And if one fails, the whole edifice topples.
And so for day 2099