In green ink on an index card
From The New Yorker Oct 6, 2003 p. 31
in the Auctions and Antiques section
posters of Paul Colin, whose works appear as part of a show of French Art Deco posters from the collection of Jean Chassaing, spanning the years 1925 to 1932. The machine-driven energy of the age is the theme of posters by the great A.M. Cassandre; his theory that “travel is a geometric experience” is demonstrated in striking illustrations of trains, steamships, and (in an advertisement for “Cycles Brillant”) a cyclist merging with his bicycle.
Loved his take on ingesting and becoming in the Dubonnet poster: the character becomes more colourful as he imbibes more … dubo dubon dubonnet.
Sad to learn that in his final years he suffered from severe depression and killed himself in 1968. But the same biographical note that conveyed that fact also identified him as a designer of type.
I snuck over to the Linotype site and in a moment of narcissism test ran the font family Cassandre designed and ran my name through Peignot Light. Truly calligraphic in its play between “L” and “h” so like handwriting … I was intrigued not so much by a narcissistic lapse but because the default text presented upon accessing the site is the name “Light” itself with its so ever elegant h. A remarkable display font. Whatever colour the ink.
And so for day 1200