Paying the Piper

The political cartoonist Terry Mosher (Aislin) in a short Globe & Mail piece remembering May Cutler publisher of the children’s imprint Tundra.

This being brand new territory for me, […] I would run these drawings by my own children and their friends in order to get their reactions. I mentioned this to May when I arrived at her Westmount offices with my first sketches. Well, May looked at me with a not untypical look — one that suggested I might just be bordering on idiocy. “Terry,” she said bluntly, “you don’t draw children’s books for children. You draw children’s books for the parents of children … the ones who pay for them!”

Life lesson learned.

Ah! Marketing driving content…

And so for day 971

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